When we complete the website construction and carry out search engine promotion, we can't do without keywords. Only by finding the accurate keywords of the target customers can our website construction be valuable. Similarly, when adding keyword layout for website construction and promotion, we also need to find accurate keywords. So, how do we find the right keywords to carry out website construction and promotion, so as to obtain "accurate query"?

First, collect keywords for website construction, and then filter them. After filtering, we can layout keywords. After later optimization, the keywords of your website can continue to be at the top. So the question is, where will we collect keywords?

We can collect keywords in the following ways:

• Collect keywords from peers, such as their websites.
• Third party tools can capture many keywords.
• Keywords of other business channels. For example, baidu bidding has Baidu keyword planner, which can retrieve a large number of keywords searched by people, or use Baidu Bidding Assistant to collect keywords.
• Use Baidu drop-down box, and then use Baidu drop-down box to select relevant keywords.
• Baidu index keyword mining tool. The above method of collecting keywords basically includes most keywords.

However, I personally use Baidu's Bidding Assistant to select keywords through the keyword collection method usually used for website construction and promotion.

After collecting keywords, we can start filtering keywords. Usually, when we choose keywords, the total number of searches and indexes we choose cannot be too low or too high, so that it is too low and no one has searched. This is meaningless. The keyword competition is too fierce and the keyword ranking is too difficult.